Does what you want to do count as direct marketing? Remember, direct marketing covers promoting aims and ideals as well as selling products and services.
Take a data protection by design approach, planning how you will protect people’s information from the start. Think about what information you want to use and how you want to get your direct marketing to people. And make sure you have a data protection reason (“lawful basis") for your direct marketing.
Collect information for direct marketing fairly and clearly explain to people how you plan to use their information.
Always respect people’s preferences. People have an absolute right to object to or opt out of direct marketing at any time.
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5 December 2022 - This guidance was published.